We're shaping a new safety management approach — and the name we give it matters. Your gut reaction will help us land on something that feels right to the people who'll actually use it.
Tell us what OneSMS would look like if it really worked — and what would grab your attention.
How well does each direction capture what this work is really about?
From the six characters you rated, pick the two whose voice should lead.
From the names that fit your themes, pick the one that lands — or write your own.
Optional — helps us track responses across the team.
Two open questions. Don't overthink them — your first instinct is what we want. We'll come back to your answers at the end and see how they line up with what you choose.
Picture a normal day, six months in. What's different? What does success actually look like at your site?
What's the one quality this needs to have for people to actually use it? The thing that makes them stop and look.
What would it be? Rate how well each one captures what this should be. Five stars = nails it. One star = miss.
Each theme has its own personality. Pick the two characters you most want this work to feel like — the ones whose voice should come through. They're sorted by how you rated them.
Drawn from the two characters you picked. Each name carries that character's voice. Pick the one that feels right — or write your own at the bottom. You can only choose one.
Here's what you've told us. Save it as a PDF or send it straight through.